Monday, November 24, 2008

Altruism or consumerism?

Is the notion of giving a simple gift, no strings attached, becoming more and more passe? The NY Times reports on the growing phenomenon of "gifts with benefits" special events fundraising and charity auctions, where portions of every purchase are "donated" to charity. Is this creative fundraising -- a win-win for consumers and charities alike -- or dilution of philanthropy as an ethical and moral value?

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