I was watching the Colts loose last night but couldn't help but notice Tony Dungy in a commercial for Riley Children's Hospital, a perfect example of philanthropy in popular/sport culture. Indeed, just last week the Colts made a $1 million gift to the hospital. The press release doesn't specify what the gift will be used for, but it does interestingly note that the founder of Lucas Oil - i.e. the company who secured naming rights to the stadium - has been appointed to the Hospital Foundation's Board.
So, the question is: how are the Colts team and/or owner using philanthropy to promote itself within the community? Given the assets of both, is it doing enough philanthropy? Is a $1 million gift really that significant when compared to the players' payroll, for example?