Wednesday, September 3, 2008
The Advacement Office
On Saturday I received a postcard from my alma mater, Concordia College, entitled "The Advancement Office." I'm impressed that the development operation is branching out this year in an attempt to better connect with its youngest alumni by spoofing the television show The Office. The postcard directed me to www.theadvancementoffice.com where I watched 4 homemade videos of the development office staff. The Vice President of Development plays the ineffectual, and un-self aware, leader role. You see him trying to motivate his staff with corn hats (no joke, our schools mascot is the Kernal). You see him scheduling a meeting with a major donor at Mick's Office, the much-beloved but hole-in-the-wall college bar. And my favorite is The Rivalry between Kristin, who strong believes that the age of online giving is here and now, and Andrea who argues that phonathon is king. In the photo below Andrea tries to foil Kristin's online giving plans.
I don't believe the college would have ever done something like this a year age but I love that it's stepping outside of its comfort zone while embracing web 2.0 ... not to mention how it effectively engages alumni. If the postcard made me go online AND make my annual gift, then I hope other young alums will do the same!
Watch The Rivalry (and the other clips) at: http://theadvancementoffice.com/rivalry.php#rivalry