Wednesday, January 14, 2009

Look what Starbucks is up to now

Philanthropic or just more creative marketing?

2 comments:

mbk said...

I'm not gonna lie...I just transferred over my balances and added more money to one of these new (RED) cards so that 5c of my purchase would go to project red. I know it's not much, but it's something?

I'm curious to know how much the ended up donating after their holiday drink promotion?

SKN said...

Or, maybe Starbucks' DO-GOOD campaign is to negate other bad press the company is facing in these tough economic times. As reported earlier this week, Starbucks is closing another 300 stores this year. http://www.npr.org/templates/story/story.php?storyId=99995409